During the Q&A portion of a webinar I presented recently, the question came up "how often should I update my website?" I’m assuming they mean to redesign their site, not updating individual pages with edits and blog posts.
There isn’t a hard and fast rule on this but here is what I consider when initially reviewing a website. My real checklist is longer but this will give you some idea if it’s time.
Checklist – When to Update Your Website
- Has it been 3 years?
- Is the site easy to view on a mobile device without "pinch and expand?" (hint that is not a mobile website).
- Are there trendy techniques that have trended out? Wood backgrounds, black backgrounds, etc.
- Does your type look small?
- Is your site using Flash?
- Are your social media icons super fancy?
- No content management system like WordPress? In other words, you need someone like me just for simple edits.
- Has your target market changed since you last updated your design?
- Be honest, does it look dated or comments from site visitors to that effect?
If you answered yes to any of these questions, it’s probably time. If you’re still not sure, get a Target Audience Design Evaluation. Our evaluation thoroughly goes through both the design and technical aspects, and we give you a detailed list of what’s working and what needs updating.
Nancy Seeger, the owner of Arts Assistance, believes website design is part of the marketing toolkit that attracts your audience. Their roster of clients includes a GRAMMY artist, coaches, small businesses and non-profits. Get web design insider tips to more easily manage your website and attract your audience.