- Who is your target audience? Try to fill in as much as you can.
- Age range and and most popular age of most of your clients,
- Location,
- Gender,
- Income level (range),
- Education level,
- Marital or family status,
- Occupation,
- Personality types,
- Attitudes,
- Values,
- Interests/hobbies,
- Lifestyles (travel a lot, holistic etc),
- Behavior.
- Who uses your service offerings?
- Who typically uses your services.
- Who do you LOVE to work with”). What will they be looking for when considering a service such as yours? What information will make it easy for them to choose you?
- What services are most popular with your clients?
- Why do they buy from you (if this is known, this impacts your site design).
- Do you know your competition’s clients? Who are they targeting?
- Primary marketing objectives for your website. For example to promote a book, podcast series, gain newsletter subscribers, sell products, sell services, etc.