What’s a Facebook boosted post? When you share a link, image, or post on your business page in Facebook, you can opt to extend your reach by paying to "boost" your post. Essentially it’s a paid ad.
I realized the limitations of designing Facebook images during a recent conversation with a font vendor. Here are tips to save you time and keep you from pulling your hair out!
Extending Your Blog Post Reach
You may have seen my newsletter about business websites with blogs getting a lot more visitor traffic. I see this with the websites I maintain for clients; so, I highly recommend maintaining an active blog as part of your marketing strategy.
To help get your latest blog posts out there, share them on your Facebook business page to increase your audience. However, you can have a ton of likes and still not reach many folks (unless you are an entertainer). That’s why using the boosted feature is one of your best bets. With the boosted post option on your Facebook business page, your blog post can effectively reach those who have liked your page and their friends!
I think we can all agree Facebook won’t win any design awards (what’s with the perpetual baby blue background color?). But people do use it (for some obsessively), so be sure to extend your reach by boosting your blog posts on your Facebook business page.
Facebook Boosted Image Tips
One way to ensure your boosted post attracts attention is to have a terrific image. Start by searching at places like Big Stock Photo, Stocksy, or Creative Market. Need some tips on choosing? Check out my post with tips.
Once you have that awesome image for your blog, you need to make sure your wording will work within Facebook’s image ad restrictions. The tricky part is staying within Facebook’s 20% text restriction.
Facebook fortunately does have a tool so you can check:
The grid tool divides the space into a 5 x 5 grid. You upload your image, click on the spaces where text appears, and voila, you know if you’re within the 20% rule.
A couple of things to keep in mind when including text:
- The text needs to be readable on a mobile device – LARGE TEXT,
- You only have about one line to work with so think 4-5 words,
- Use a condensed font (this article has some winners); you can go large and still fit within the restrictive 20% text grid.
- Make sure your text has good contrast by adding a background color to the text area for best readability.
- When in doubt, check the ad image policies (Facebook logo, for example, not allowed).
- The shared boosted post image size is 1200 x 900 pixels recommended (displays 470 pixels in the timeline), although it will look smaller on a mobile phone being around 4 inches wide.
I hope that’s helpful. Do you boost your posts?