As a web designer, I take care of several websites for my clients. Usually, they give me access to their Google Analytics, so I can set up some tracking scripts. I occasionally check to see if there are any issue indicators requiring attention.
It’s interesting to see firsthand the pattern between those with blogs and those without. Clients with active blogs have much higher traffic. We are talking the difference between a few hundred visits per month to thousands!
Are there exceptions? Yes. The event-only sites are heavily marketed by clients and those do well; or a popular search phrase leading to a page gets a lot of traffic. But even the latter doesn’t do as well as business sites with blogs.
I can’t give away my clients’ stats, but I’ll share mine. Two years ago I added a blog to my website and I usually write one post per week. My stats before I started were about 460 visits a month. Now my stats range about 3,000 and more monthly (unique visitors). Two of the blog posts getting the most hits are on topics relating to the services I provide.
Why Do Blogs Increase Traffic?
Prospective clients appreciate answers to questions. Help them get to know your business by providing useful information. Topics need to be relevant to your business, otherwise you’re paying for webhost bandwidth that is not converting people to customers.
So should you have a blog on your business website? I guess the real question is, are you getting as many clients as your business can handle?
Does your business have a blog?